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In 1994, web banner advertising became mainstream when Hot Wired, the online component of Wired Magazine, sold banner ads to AT&T and other companies.
Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain
He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam.
Website publishers incorporate frame ads by setting aside a particular space on the web page.
The Interactive Advertising Bureau's Ad Unit Guidelines proposes standardized pixel dimensions for ad units.